Our story
Formerly Carlson Floor Center — now Elska North
For over four decades, Dan Carlson built something rare: a flooring business rooted in trust, quality, and deep ties to the communities of Wisconsin and Minnesota. In 2023, Dan made the decision to set his tools down and retire — and to pass that legacy on to new hands.
Nick and Robyn Olson became the new owners that year, bringing with them a shared vision for what this business could become. They kept what Dan built — the craftsmanship, the relationships, the commitment — and layered in something new.
"Elska is a Norse word for love. It's the foundation of how we do business, how we treat our clients, and how we show up for our community."
Nick & Robyn Olson, Owners
The rebrand to Elska North reflects that philosophy in full. It's not just a name change — it's a statement of intent. We're expanding our offerings to include cabinetry and interior finishes alongside our flooring roots, becoming the one-stop shop for elevated interiors that our clients have been asking for.
Whether you're selecting hardwood floors, planning a full kitchen refresh, or imagining a home from the ground up — we're here to make the process feel as good as the finished result.
40+ years of legacy
Dan Carlson's decades of expertise live on in our standards and our people.
Flooring, cabinets & more
Expanding into a full interiors offering — all under one roof.
Rooted in community
Serving Wisconsin and Minnesota with relationships that last longer than the projects.